Hey Al Gore – Less Is More

Hi,

Did you see An Inconvenient Truth, Al Gore's movie about Al Gore and Climate
Change? An important message, the bit about climate change. The bits about
Al, his "green" credentials, his "almost the President of the USA" status,
and his family history were not necessary. In fact it gets in the way for
half his audience - his natural political enemies. I guess Al's speaking to
his supporter base, using this issue to reposition himself as relevant, as a
leader. But how much more powerful would it have been without the
biographical advertorial? David Attenborough has achieved almost Saintly
status without self-promotion. He just stands and delivers. Lesson: Don't
state the obvious. Let your audience draw the conclusion.

Cheers!

Michael