Continuing our series on the Bell Curve of Market Penetration, we come to the money segment:
The Early Majority:
(1) interact frequently with peers,
(2) seldom hold positions of opinion leadership,
(3) the largest category.
(4) deliberate before adopting a new idea.
They carry strong word of mouth. This is when the market goes wild. Forget service, just ship product fast as you can.
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