Marketing as a lifeskill

Being able to peek inside the minds of others is an essential marketing skill. It doesn't come naturally. In the last 2 days I have encountered 2 people whose marriages have come to a dramatic end after 25-30 years. In each case the other person was entirely to blame. They acted badly. Betrayal. One man's wife joined a religious group and left. Another woman's husband chased other women ... and caught them. The obvious question arises: what made her go looking for meaning elsewhere? What made him want to chase women? Logic tells us that each partner in a relationship contributes equally to its good and bad aspects. Was the fact that the religious woman's husband had been poured his passion into an invention he was trying to perfect, working day and night on his own, when she needed passion... and found it in the arms of God? The man who chased women was probably trying to get some sex, plain as that. And with it, some intimacy. Obviously something missing at home. Both the leavees felt attacked and betrayed. Neither of our leavers was intending to hurt the leavees.It wasn't about them. They had simply become irrelevant. But my attempts to get the embittered man and women to try to see the situation from their former partner's point of view entirely failed. They couldn't read their partner's mind all the time leading up to the break up, either. It is a great gift to be able to focus on 'the other'. Then you'll know why people won't buy or cease buying.