Hi,
Why is John Howard such a master of political marketing? Because he understands his market. He changes with it. Get ready for the biggest display of a leopard changing its spots. Howard's conversion to Reconciliation is just the start. Is it? Look out for "Republican John", "Kyoto John", and "Out of Iraq John". Consumer research in the 1990s found that voters like a politician who will abandon a position and 'flip flop' to a more popular position. Instead of doubting their sincerity, they welcome their flexibility. So forget the polls. The PM has many flips to flop.
Cheers!
MK
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1 comment:
Right now, John Howard is flopping like a dead fish. His last gasp efforts at flipping may hook a few undecideds, but most of us are waiting for the electorate to put him out of his misery.
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