Green groups are Greenwashing when they blame cows for climate change.
Cattle are not the cause of methane increases, according to new research by the Food and Agriculture Organisation, a United Nations agency. “Since 1999 atmospheric methane concentrations have levelled off while the world population of ruminants has increased at an accelerated rate,” it reports at http://www-naweb.iaea.org/nafa/aph/stories/2008-atmospheric-methane.html
“The role of ruminants in greenhouse gases may be less significant than originally thought, with other sources and sinks playing a larger role in global methane accounting,” says the FAO.
In 2003 the National Oceanic and Atmospheric Administration reported that the concentration of the methane in the atmosphere was leveling off at the 1999 level. The Intergovernmental Panel on Climate Change acknowledged this in 2007, with “emissions being equivalent to removals.”
This report is a dramatic reversal of the FAO’s position in its 2006 paper called “Livestock’s Long Shadow” in which it blamed cattle for most of the greenhouse and environmental ills. This was leapt upon by vegan, vegetarian and religious groups which urged consumers to avoid meat or reduce their intake to save the planet.
Professor Aslam Khalil, at the Portland State University, in an analysis of more than 20 years of atmospheric sampling, concluded that “global emissions and the lifetime of methane in the atmosphere have been constant, so the buildup of methane in the atmosphere has been slowing for as long”. Since 1999, there has been a non significant atmospheric increase of 0.3 ppb methane/year. This contrasts with the 10.8 ppb/year for the previous time period of 1979 to 1999. “Seeing that the total source has remained constant for at least the last two decades, it is questionable whether human activities can cause methane concentrations to increase greatly in the future.”
Well not really 'a day'. In fact it doesn't specify which day. Just "A DAY". You will get a 'thought' when there is one worth getting. Maybe I should rename the site "Try to have a thought a day" YOU CAN HAVE 'MARKETING THOUGHT A DAY' RSS FEEDBLITZ EMAILED TO YOU BY VISITING WWW.MICHAELKIELYMARKETING.COM.AU AND SIGNING ON FOR THE SERVICE. (Not every day, thought. You won't ready them all.)
Sunday, September 07, 2008
Marketing to the Stupid
"Defy Physics" says the headline on a billboard advertising a car. "Without precedent" says another. Clearly these are lies. Last time I checked, there has been no major advance on the same old internal combustion technology that Henry Ford used in the T-Model. But regulators - like the ACCC - let them get away with it. Because the law calls it "Puffery".
"Puffery is a term used to describe wildly exaggerated, fanciful or vague claims for a product or service that nobody could possibly treat seriously, and that nobody could reasonably be misled by," says the ACCC.
So, if no one could possibly believe that a car can 'defy physics', why say it? Because there are many who do believe it. The unkind would call them "The Stupid". These people also believe in weight loss programs, poker machines and politicians' promises.
The Stupid. A new psychographic segment.
References:
"No one ever went broke underestimating the intelligence of the American people," said H. L. Mencken.
"There's a sucker born every minute," PT Barnum is said to have said.
"Strange as it seems, no amount of learning can cure stupidity, and higher education positively fortifies it," said Stephen Vizinczey.
"Puffery is a term used to describe wildly exaggerated, fanciful or vague claims for a product or service that nobody could possibly treat seriously, and that nobody could reasonably be misled by," says the ACCC.
So, if no one could possibly believe that a car can 'defy physics', why say it? Because there are many who do believe it. The unkind would call them "The Stupid". These people also believe in weight loss programs, poker machines and politicians' promises.
The Stupid. A new psychographic segment.
References:
"No one ever went broke underestimating the intelligence of the American people," said H. L. Mencken.
"There's a sucker born every minute," PT Barnum is said to have said.
"Strange as it seems, no amount of learning can cure stupidity, and higher education positively fortifies it," said Stephen Vizinczey.
Subscribe to:
Posts (Atom)