Get ready to bail

By the time you reach this level of maturity in a product lifecycle you should be thinking about selling out or innovating the next big seller.

The Late Majority:

(1) one-third of the members of a system,
(2) react to pressure from peers,
(3) economic necessity,
(4) skeptical, and
(5) cautious.

These unfashionable people need everyone to be doing it before they'll move. Take their money and run!

We've struck Gold!

Continuing our series on the Bell Curve of Market Penetration, we come to the money segment:

The Early Majority:

(1) interact frequently with peers,
(2) seldom hold positions of opinion leadership,
(3) the largest category.
(4) deliberate before adopting a new idea.

They carry strong word of mouth. This is when the market goes wild. Forget service, just ship product fast as you can.